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Skiing with friends

The experience of skiing with friends is unique. Take the joy we feel when skiing powder together—an overflowing gratitude that produces the absolutely absurd smiles flashed at the bottom of a run. You don’t see these kinds of expressions anywhere else in life—not in someone leaving a tennis court or a hockey rink; not in someone finishing a great meal or leaving a club after an evening of dancing. Nothing else even comes close: those shared smiles come from life fully lived, together, in a blaze of reality.

At its root, skiing is about words, but being unable to speak. About the silence that surrounds when you stop to listen—and how that quiet somehow amplifies the pounding of your heart, the rasping of your breath, the wind in the trees. Skiing is about inspiration. Desperation. Magical turns. First tracks and last run. It’s a way of feeling. A way of thinking. And when it comes to friends, a way of sharing.

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Making the most out of the day - Henrik Windstedt

When we ski with friends we go back in time. The day becomes an act of agelessness, one in which we plot our moves with the care of adults, the silliness of teenagers, and the energy of children. Where does this come from? It comes from the wellspring of fun that is skiing and a carefree feeling that sends our very souls back to those days of playing outside with friends under a late sun, waiting for our parents to call us in for dinner. We don’t want the fun to stop, and we’re going to enjoy every last drop of this feeling until the final ray of light chases us from the snow.


Henrik is wearing


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    Travelling together - Hedvig Wessel

    A funny thing happens when you travel with friends or set out for a day in the mountains: in that moment, they become the most trusted people in your life. Not only are you ready to laugh and cry and adventure with them, but you know from the start that it’s all for one and one for all—and that these are the people who will have your back no matter what. We often hear groups of skiers referred to as a “posse” or “crew,” but these words don’t capture the importance of the relationship. When you travel with friends they are so much more—they are family.



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    The perfect moments - Lucas Stål Madison

    How do friends know when they’ve found that perfect moment together in the mountains? By scrolling through photos at the end of the day and saying—that one? Through stories in front of a cosy fire that relive the glory of a particular run? No. When skiers share a perfect moment together, they instinctively know it. And they also know the lucky reality: they haven’t found this moment, it has found them.

    When you stand in your skis on a summit, a grand sweep of sky and snow and geology in front of you, the scene rings heavy in your body, and your heart, it is said, grows two sizes. This is the silent, perfect moment that skiers all know intimately, and which we dedicate our lives to sharing every time we go to the mountains. The rest is just window dressing.


    Lucas is wearing


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    Gangshred

    The ultimate skiing is shredding pow with friends. While traveling with the Freeride World Tour, there are plenty of days like that.

    The experience of skiing with friends is unique. At its root, skiing is about words, but being unable to speak. About the silence that surrounds when you stop to listen—and how that quiet somehow amplifies the pounding of your heart, the rasping of your breath, the wind in the trees. Skiing is about inspiration. Desperation. Magical turns. First tracks and last run. It’s a way of feeling. A way of thinking. And when it comes to friends, a way of sharing. That sharing unites the riders and brings them out shredding rather than anything else.