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Nordea Masters


We are proud to be the official clothing partner of the Nordea Masters. Showcasing our brand at a prominent tournament and having our clothes worn by top athletes is exactly the kind of situation where we want the millions of golf fans across the world to get to know us. This year that will happen between August 16th and 19th, when the 2018 Nordea Masters takes place at the Hills Golf & Sports Club – a modern golf course near Gothenburg city center. It´s a new and exciting venue that allows the crowd to get really close to the game. The Nordea Masters at Hills will write another beautiful chapter in the great history of Scandinavian top tournaments.



Golf enthusiast are loud and proud about their passion for the sport, often eagerly announcing who and what they are – golfers. They are everywhere around us, and they can´t hide their dedication, because golf is addictive. That´s why you might see passionate players practicing their swing on their lunch break – just working on that one last detail. There’s always room to improve your game. Golfers travel to experience the sport and to enjoy the ever-changing conditions that new courses and environments offer. They know that the ultimate game is in their mind. No need for guidelines here; free the mind, be present, be your game. That illusive chase brings us together - we are golfers!

The venue – Hills Golf & Sports Club

This year we welcome players, sponsors and fans to Hills Golf & Sports Club. Opened in 2005, the course was designed by Arthur Hills and Steve Forrest and is located just a drive away from downtown Gothenburg. Since its inauguration Hills has gone through a few redesigns and last fall the course maintenance team did a complete renovation of all greens in order to present a world class golf course for 2018 and the Nordea Masters. Adjacent to the beautiful Sandsjöbacka nature reserve, the club have focused on the overall landscape, making it an attraction for both golfers and outdoor enthusiasts. The changing topography makes Hills a test of both mind and body. Those who manage to keep mind and physique fresh will find success when the pressure is on at the 18th hole, surrounded by the main stands at the club house.

Joakim Lagergren

The breakthrough - It was inevitable, the win would come. The question was when. The answer is now! Joakim Lagergren, our young, yet long-time friend, claimed his breakthrough win on the European Tour at the ROCCO FORTE Sicilian Open in May 2018. When we met him for the first time in 2010, what struck us the most was his belief in himself. He was only 19 years old at the time, but his youthful confidence combined with a mature determination was something we hadn’t seen before. Talent, mindset and hard work has made Joakim Lagergren what he is today - a winner. The best part is it’s only the beginning of the journey. Congratulations Joakim and keep going! Learn more about the Golf Lifestyle

Alfie Plant

Tea time? No, tee time! - Charismatic, professional, easy-going and a proud Englishman. These are just a few ways to describe Alfie Plant, the new face on the Peak Performance golf team. Following a successful amateur career, Alfie Plant turned pro in the fall of 2017 and is now chasing his passion on the European top tours. In a game that demands so much, Alfie has the ability to make it look natural and fun. Watch him play at this year’s Nordea Masters and get ready to be inspired. Don’t be afraid to greet him with a smile, he will for sure give you one in return. Learn more about Alfie

The Limited Collection