Hedvig's Way
Follow skier Hedvig Wessel on her skiing adventures. Born in Oslo 1995, this energetic Norwegian has been skiing for as long as she can remember.
Freeride World Tour 2019
We are truly proud to be part of the Freeride World Tour, which has grown into an event that is viewed worldwide.
Skiing with friends
Is there anything better in the whole world than the smile on a friend’s face after you’ve just shared the best run ever? We don’t think so.
The Frost Guide
Looking For a new down jacket but not sure what sets them apart? Then you’ve come to the right place, this guide will help you find the perfect match!
Mystery
Inspired by the best freeskiers in the world – Mystery takes you steeper, deeper and further out the backcountry. This is a set for serious skiers who want to stand out of the crowd.
Nordea Masters 2018
We are the proud official clothing partner of Nordea Masters. Get ready to be inspired by our golfers, and shop the limited Nordea Masters Golf Collection.
Putting in the hours
This is Lynn Carlsson. The golf course is her office and a Gore-Tex jacket her uniform. Lynn always dreamed of being a professional golfer.
This is Peak Performance by Alfie Plant
For Alfie the golf course is his sanctuary, his arena. For him golf is not a game, it’s a state of being.
This is Peak Performance by Lucas Stål Madison
“I am constantly on the move or moving around. It is when I ski or skateboard or run, that my body and mind feel most at ease.”
This is Peak Performance by Sara Vanninen
For photographer and blogger Sara Vanninen an active lifestyle represents diversity, ambition, always staying curious and saying yes to any challenge.
This is Peak Performance by Flora Wiström
Flora Wiström is a writer. Often, her ideas and inspiration appear when in motion, on her way somewhere.
This Is Peak Performance By Sondrey
Norwegian R&B artist Sondrey is not only an artist but also a runner. However, for him being active is more than just a sport.
