Walking a new path doesn’t always require traveling to a distant place. Sometimes, it can just mean taking a different approach to familiar terrain. Breaking everyday patterns. Lucas Stål Madison exemplifies this—always open to something new, letting his creativity lead the way.
Keep an eye on your surroundings: ideas are where you find them. Sometimes, the smallest pinch of inspiration is all we need to rethink our ways, and stretch ourselves even further.
Lucas Stål Madison skis beyond boundaries. Whether skiing in- or outside a piste, he crosses the limits of narrow expectations. The ones that tell us how skiing is “supposed” to look. He is constantly adapting, experimenting with expression, curious where it will lead…
With a focus on playfulness and creativity, LSM enjoys the mountains his own way—with an open jacket and an open mind.