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NO BIG FANS OF
The second you produce anything, you leave a mark. Our non-stop race for bigger, better and faster has led to catastrophic heating, fueled by CO2 emissions. The earth cannot keep up with consumption, waste, pollution, conflict, de-forestation, de-glaciation, over-fishing, social injustices and plain human stupidity.
THE LONGER THE COOLER
Sure, it’s a whole lot about minimizing waste, chemicals, micro plastics and CO2. These are all super important sustainability initiatives, but longevity is arguably the one that counts the most. We reach that by using quality materials and constructions, nailing a timeless look, and educating customers how to care for our products.
At the end of the day, if a consumer resists getting a new garment because the old one still performs we have saved the world from yet another new item being produced - we call that a success.
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Fur and leather, anti-bacterial treatments, sourcing of conventional cotton, PFAS (We’re almost there 91%), forced Labor, sourcing of down that is not traceable nor responsibly sourced.
3D samples, Sustainable Apparel, Coalition, and HIGG Index, Sourcemap, Blue Sign, Swedish Textile Initiative for Climate Action, UN fashion Charter for Climate Action, Swedish Chemical Group, The 17 Sustainable Development Goals.
TO OUR PRODUCTS
Celebrating its 10th birthday, our Frost line of lightweight yet exceptionally
warm down jackets hasn’t aged one bit on the outside. But everything under the
hood has changed making this a very sustainable choice. We are no longer using
fluorocarbons (PFC), the shell is now made of recycled polyamide, and all down is
RDS certified and fully traceable through Track My Down®. In other words, we’ve
added a lot of feel-good to this look good jacket.
STILL WANT A NEW JACKET, DESPITE WHAT YOU’VE JUST LEARNED?
That’s great. But we’ve seen your current one, and it looks fantastic too. People will envy your worn classic as much as that shiny new one. Now, this may sound like bad
business - but for Peak Performance, it is the only business we’ll subscribe to looking
forward. In our circular approach we will step into the light together with industry
partners and consumers, learn from science and apply to reality.