SUSTAINABILITY


NO BIG FANS OF
PLAIN HUMAN
STUPIDITY

The second you produce anything, you leave a mark. Our non-stop race for bigger, better and faster has led to catastrophic heating, fueled by CO2 emissions. The earth cannot keep up with consumption, waste, pollution, conflict, de-forestation, de-glaciation, over-fishing, social injustices and plain human stupidity.


THE LONGER THE COOLER

 

Sure, it’s a whole lot about minimizing waste, chemicals, micro plastics and CO2. These are all super important sustainability initiatives, but longevity is arguably the one that counts the most. We reach that by using quality materials and constructions, nailing a timeless look, and educating customers how to care for our products.

At the end of the day, if a consumer resists getting a new garment because the old one still performs we have saved the world from yet another new item being produced - we call that a success.

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2007

Joined the amfori BSCI to improve social performance in our supply chain.

2012

Chemical compliance process established and successfully introduced our RSL to our supply chain in 2013.

2013

Joined the Sustainable Apparel Coalition and introduced the Higg Index.

2012

Joined the Bangladesh Accord to make all garment factories in Bangladesh safe workplaces.

2015

First brand to use Drydye® Technology for woven ski wear and won the ISPO GOLD award for innovation.

2016

Part of the ECAP and first sustainability material strategy in place. Started substituting PFAS in DWR treatments and began using the Responsible Down Standard.

2018

The first year for us to report on sustainability.

2018

Founding member of the Swedish Textile Initiative for Climate action and signing the UN fashion Charter for Climate Action.

2019

Defining our circular principles on product level and setting goals and actions.

2020

Became a participating company of the Fair Labor Association (FLA).

2020

Joined the Circular Fashion Project with Global Fashion Agenda to pilot true circular principles.

2023

Reach 30% circular products.

2030

Reduce our climate impact with 50% and have 100% circular products.

2050

Become climate neutral.

BYE BYE

 

Fur and leather, anti-bacterial treatments, sourcing of conventional cotton, PFAS (We’re almost there 91%), forced Labor, sourcing of down that is not traceable nor responsibly sourced.


HELLO

 

3D samples, Sustainable Apparel, Coalition, and HIGG Index, Sourcemap, Blue Sign, Swedish Textile Initiative for Climate Action, UN fashion Charter for Climate Action, Swedish Chemical Group, The 17 Sustainable Development Goals.


"NOTHING IS MORE IMPORTANT THAN SAFE-GUARDING NATURE FOR GENERATIONS OF SHREDDERS TO COME."

Åsa Andersson / Sustainability & Quality Manager

ADDING FEEL-GOOD
TO OUR PRODUCTS

Celebrating its 10th birthday, our Frost line of lightweight yet exceptionally
warm down jackets hasn’t aged one bit on the outside. But everything under the
hood has changed making this a very sustainable choice. We are no longer using
fluorocarbons (PFC), the shell is now made of recycled polyamide, and all down is
RDS certified and fully traceable through Track My Down®. In other words, we’ve
added a lot of feel-good to this look good jacket.

STILL WANT A NEW JACKET, DESPITE WHAT YOU’VE JUST LEARNED?

 

That’s great. But we’ve seen your current one, and it looks fantastic too. People will envy your worn classic as much as that shiny new one. Now, this may sound like bad
business - but for Peak Performance, it is the only business we’ll subscribe to looking
forward. In our circular approach we will step into the light together with industry
partners and consumers, learn from science and apply to reality.

KUDOS TO YOU FOR READING ABOUT OUR SUSTAINABILITY WORK!
NICELY DONE!

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