In 1986, while on a ski lift in Åre, two of Sweden¹s top downhill skiers talked about starting a new Swedish clothing company. A company founded on a mutual passion for skiing and an interest for good design. A company offering a line of garments designed principally for skiing and outdoor wear. The founders wanted to create functional and attractive garments for the lifestyle they themselves lived and loved.
Stefan Engström was a former top professional skier in Sweden and internationally. He had a great interest in clothing design and had worked in the clothing business. Peter Blom held an advanced business degree with experience as a former editor of a popular Swedish ski magazine and a fashion magazine. These two, together with several other ski enthusiasts,
started Peak Performance.
Åre, a classic ski resort in the north central Swedish mountains, is regarded as an ideal location for winter sports. Åre is popular among demanding ski tourists and top skiers from around the world. It often serves as a venue for international sporting events.
New ideas for upcoming collections still originate from Åre. The company still derives its inspiration from the beautiful natural surroundings, clean air and the joy of skiing which the mountains provide.