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Life in full swing

GOLF AS A LIFESTYLE

The days of a dedicated golfer are anything but average. Early mornings are spent in the gym keeping your form strong, days are spent on the range, and evenings are for planning on how to improve. You’ve been known to chase the game to warmer climates when you have the chance for a perfect day on the green. But when you can’t get away from the dropping temperature, you gear up and face the cold head on. The tournaments become a nearly religious experience. We know you’re dedicated to the game, we’re here to support you along the way.

PLAY

TRAVEL WITH STICKS

TRAVEL WITH STICKS

Golf is a game that never stops. As the season’s change, Joakim follows the sport around the globe. From tournament to tournament, country to country, life on the road requires a unique form of perseverance that the average person may never experience. The perfect equipment makes all the difference when your life is always on the move. When your life is in bags, travel becomes a whole new deal. Make sure you’re protected; a strong game requires strong gear.


SWING STRONG

SWING STRONG

Preparing the body for success on the green requires real dedication. When a lazy morning tempts you, your true strength is put to the test. You answer the call of the gym to make sure you stay on track and keep yourself in the best shape possible. Running in the brisk air revives you before a day of intense practice. Ultimate focus requires training, just like your muscles preparing for the perfect swing.
Get an exclusive look at the fitness routine that Joakim Lagergren swears by to keep his form strong: Train for your sport ➝


THE COURSE IS YOURS

THE COURSE IS YOURS

The greatest tool on the green is your mind. Keeping your head in the game can often be the hardest battle. When you’re training for the game, you’re training for whatever it may throw at you: testing weather, pressure from the crowds and the high stakes. Golf is a game of the mind. You have to navigate yourself around the nerves and find your place. Your ego must be put aside, this is not a game for anyone else. It’s a game for you. And it’s your job to keep it that way.


IN BETWEEN

IN BETWEEN

‘Down time’ is something that Joakim doesn’t encounter very often. For the young athlete, a break between tournaments and training is something not to be taken for granted. Soaking in the sights and sounds of a new city or showing love to his own, Joakim doesn’t turn down the chance to fall into the carefree mode that doesn’t come around very often. A day on the beach or a night exploring the streets, it’s a chance that must be grabbed.