COOKIE POLICY


Last update: June 2023

 

What are cookies

This website uses cookies and other equivalent technologies.  We use cookies mainly to improve and analyze your experience on our websites. Use of most cookies is subject to your consent in accordance with applicable law, which we request when you first enter this website via a cookie banner or similar technical solution.

 

A cookie is a piece of data from a website that is stored within a web browser that the website can retrieve at a later time. We use the term “cookies” here for techniques such as cookies, Flash cookies, social media plug-ins, pixel tags, web beacons and other similar technologies. Cookies set by us are called “first party cookies”. Cookies set by parties other than us are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. analytics).

 

Our use of cookies is intended to provide benefits to you, such as eliminating the need for you to enter your password frequently during a session or the need to re-enter items you place in a shopping cart if you do not finish a transaction in a single visit. Some cookies on this website are required for the functioning of the website and are set on the basis of our legitimate interest in the safe and efficient operation of the website. Cookies are also used for functionality, advertisement, and website traffic analysis and profiling. For these purposes we use and integrate third-party tools into our website, which can also use the data for their own purposes. We may use similar technologies (e.g. APIs, AdTech) in conjunction with third parties for the same purpose.

 

What kind of cookies we use?

There are different cookies for different purposes. We mainly use cookies to improve your experience on our website and for marketing purposes. The main cookie function categories are listed below. A list of all cookies used and more detailed information on them (including cookie name, cookie host, duration and category) can be seen from the Cookie settings.

 

Cookies under category 1 do not require user consent, but cookies falling under categories 2 to 4 are always subject to user consent. You may choose to not give consent to their use e.g. when you enter our website. However, please note that some parts of our website may not function properly if you decide to not give consent or withdraw your consent. 

 

1. Necessary

These cookies are essential in order to help you to move around on the website and use basic functions (e.g. shopping basket). These cookies are required to enable core site functionalities.

 

2. Performance

Performance cookies collect information on how visitors use the website, where technically feasible in an anonymous and aggregated form. They are used to analyze and improve how the site works.

 

3. Functionality

Functionality cookies allow the site to remember choices made by you (e.g. user name, language or the territorial region) and thus they provide more personal features. They can be used to provide services you have asked for, e.g. watching a video.

 

4. Advertising

These, typically third-party cookies, are used to deliver ads more relevant to you. They will also limit the number of times you see a particular ad as well as measure the effectiveness of the ad campaigns. They remember your device’s visit in the site and help to understand shopping behaviors and thus to improve our site and provide ads and offers of interest. Further, they enable you to “like” or recommend us on social media (such as Facebook, Twitter, Instagram, Pinterest). 

 

Third parties may share their advertising cookies with several sites, and they may enable us and/or third parties to recognize those digital platforms visited. Advertising cookies enable the provision of relevant ads in our and third-party sites/mobile apps based on the data obtained from those third-party cookies. Third party advertising cookies and services used by us may include for example Google Ads, Facebook, Bing Ads, Yahoo! Ads and Instagram Ads.

 

Please see also the section “Third party social media services and platforms” below for additional information.

 

Information collected by cookies

Information collected by the cookies may include e.g. the following type of information (this depends on the cookie in question): device type, unique browser identifier, IP-address, unique cookie identifier, browser type, language, country, operating system, system settings, information about your interaction with our sites such as purchases, indicated preferences and click behavior. 

 

Third-party cookies and data sharing

Some of the third-party cookies, web beacons and other similar technologies used on our websites for non-essential purposes are run by companies operating outside the EEA, which means that some of your personal data (e.g. IP-address, cookie or account identifier, browser information) processed via such cookies is transferred outside the EEA. For the most part, the destination country is USA. We would like to point out that the USA has a lower level of data protection than the EU or EEA, and US companies are obliged to hand over data to local authorities or security bodies. We nevertheless only use these kinds of non-essential cookies and other similar technologies if you have enabled them by giving consent to their use via our cookie banner or Cookie settings.

 

Some of our business partners whose content is linked to or from our website may also use cookies, web beacons, APIs, or similar technologies. We do not have access to or control the functioning of cookies from third parties. The respective third parties are responsible for such cookies and for their own data processing. 

 

Third party social media services and platforms

We use social media services to send you messages that are targeted at you including on search, sharing and social media platforms, based on your behaviour and browsing pattern. Many of these services are offered or operated by companies such as Facebook and Google. Please find below information on the functioning and scope of this tools.

 

Detailed privacy information from Facebook and Google can be found at: 

 

https://www.facebook.com/privacy/explanation

https://support.google.com/adspolicy/answer/143465?hl=en 


What data is processed in connection with the third party platforms 

If you have a social media account, the cookie from the social media where you have an account makes the pixels implemented in our websites, apps or newsletters (that track certain user behaviour) aware of this fact. A non-reversible and non-personal checksum (hash value) is then generated from your usage data, which is transmitted to the social media provider for analysis and targeted marketing purposes. For the same purposes, we can also send a customer list including your email address that you provided to us in connection with the newsletter subscription (where you have consented to sending personalized commercial offers) to the social media platform in question. The social media provider’s cookie transfers the following data to the social media provider: 

 

- HTTP header information (including IP address, web browser information, page storage location, document, website URL and web browser user agent, as well as date and time of use)

 

- Cookie-specific data: this includes cookie ID and cookie data, including your social media ID (this data is used to link events to a certain advertising account and to assign them to a social media user)

 

- Additional information about visits to our website, including information on standard and user-defined data events, orders placed (purchase transactions), completion of registrations and trial subscriptions, products searched for, product information retrieved. 

    

How data is processed in connection with the third party platforms 

If the social media ID included in the social media provider’s cookie can be linked to a social media user, the social media provider assigns this user to a target group (Custom Audience) on the basis of the rules stipulated by us, provided the rules are relevant.  The social media provider can also identify your profile based on the email address we shared with the social media as part of the uploaded customer list. 

 

Information collected by the social media tools about your activities on the website, apps and newsletter (e.g. surfing habits, sub-pages visited, etc.). allows the social media provider to create a profile about your usage patterns and add this to your social media profile. The social media provider uses the information obtained this way to help us presenting personalised advertising on social media (partner) pages. Please note that the social media provider may also use this data for own purposes and/or (marketing) purposes of third parties, as the social media provider acts as a data controller.

 

Your data will also enable us to play out ads on social media to social media users who “look like” established or prospective customers and/or newsletter subscribers (“Lookalike Audiences”). A Lookalike Audience uses an existing custom/tailored audience as a "seed" (i.e. Custom Audiences generated by your usage data and/or uploaded customer lists as described above). On the basis of this “seed”, dataset, an audience of similar users is built by social media. Lookalike audiences help reach people who are similar you for customer acquisition, site registration and brand awareness, for example.

 

Please note that the processing described above only affects users that have a social media account or have accessed a social media partner page (where a social media cookie was set with your consent).

 

How to disable cookies at any time

When you first visit our website, your consent for enabling cookies for their different use purposes is requested via a cookie banner. You can give or not give consent for enabling cookies to be set on your device. The consent only concerns such cookies, which are not essential or necessary for core functionalities of the website. 

 

You can change your cookie preferences at any time via the Cookie settings. 

 

You can also change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device. The ‘help’ section in your browser should provide information on how to manage the cookie settings in the browser. You can find links below to instructions on how to delete or disable cookies in some browsers.

 

If you want to accept only cookies set by us but not the cookies from third parties, you can typically (depending on your browser) select from your browser settings “Block third-party cookies”.

 

How to disable and delete cookies in different browsers

You may delete or disable cookies and modify your cookie preferences in your browser settings. You can find instructions on how to manage cookies in your browser by following e.g. these instructions (links lead to third-party websites):

 

-       Mozilla Firefox

-       Google Chrome;

-       Apple Safari and

-       Microsoft Edge.

 

For other browsers, please check the support website for your browser.

 

How to change privacy preferences on third party social media platforms

In addition to changing your cookie settings in our Cookie settings page or on your browser, you can go directly to the social media platform and verify from their settings the way they collect, further processes and use your data. You can also manage your relevant privacy preference settings in such third party platforms. Instructions on how to manage your privacy settings on third party social media platforms can be found here (links lead to third-party websites):

 

-       Instructions by Google on how to opt-out from targeted marketing

-       Instructions by Facebook for ad settings

 

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