Responsibility | Peak Performance

NO BIG FANS OF
PLAIN HUMAN STUPIDITY

The earth cannot keep up with consumption, waste, pollution, conflict, de-forestation, de-glaciation, over-fishing, social injustices and plain human stupidity.

The second you produce anything, you leave a mark. Our non-stop race for bigger, better and faster has led to catastrophic heating, fueled by CO2 emissions. The earth cannot keep up with consumption, waste, pollution, conflict, de-forestation, de-glaciation, over-fishing, social injustices and plain human stupidity.

LONGEVITY KEEPS THE WORLD COOL

Sure, it’s a whole lot about minimizing waste, chemicals, micro plastics and CO2. These are all super important sustainability initiatives, but longevity is arguably the one that counts the most. We reach that by using quality materials and constructions, nailing a timeless look, and educating customers how to care for our products.

At the end of the day, if a consumer resists getting a new garment because the old one still performs we have saved the world from yet another new item being produced - we call that a success. Not a member yet? Sign up here.

2007
Joined the amfori BSCI to improve social performance in our supply chain.

2012
Chemical complience process established and succussfully introduced our RSL to our supply chain in 2013.

2013
Joined the Sustainable Apparel Coalition and introduced the Higg Index.

2013
Joined the Bangladesh Accord to make all garment factories in Bangladesh safe workplaces.

2015
First brand to use Drydye Technology for woven ski wear and won the ISPO GOLD award or innovation.

2016
Part of the ECAP and first sustainability material strategy in place. Started substituting PFAS in DWR treatments and began using the Responsible Down Standard.

2018
The first year for us to report on sustainability.

2018
Founding member of the Swedish Textile Initiative for Climate action and signing the UN fashion Charter for Climate Action.

2020
Became a participating company of the Fair Labor Association (FLA).

2021
Added responsibility as our forth company value. Signed International Accord. Launched WearAgains in stores.

2022
Pledged for voluntary financial contribution to the pilot of Employment Injury Scheme (EIS) in Bangladesh. Became BRM Verified.

2023
Set our new circular strategy as part of our updated long-term environmental, social and governance (ESG) strategy.

2030
Full transparency throughout our supply chain on the materials we use and partner suppliers we collaborate with to manufacture our products. 50% reduction in scope 1 and 2, 25% in reduction scope 3.

2030
100% of new products designed according to Amer Sports Circular policy by 2030.

2050
Net zero emissions.

Bye bye to this

— Fur and leather

— Anti-bacterial treatments

— Sourcing of conventional cotton

— PFAS (We’re almost there 91%)

— Salesmen samples on Icons

— Sourcing of down that is not traceable nor responsibly sourced

Hello to this

— 3D samples

— Sustainable Apparel Coalition and Higg Index

— SourceMap

— BlueSign

— Scandinavian Textile Initiative for Climate Action

— PFAS Movement

— UN Fashion Charter for Climate Action

— Swedish Chemical Group

— Sustainable Development Goals

— Design for circularity

— circular.fashion Partnership

— The International Accord/Bangladesh Accord

— Stricter chemical restrictions Substance list

“DESIGNING FOR CIRCULARITY, LONGEVITY, AND ETHICAL PRODUCTION IS KEY TO OUR ESG GOALS, SECURING OUR BRAND'S ENDURING LEGACY FOR FUTURE GENERATIONS OF SHREDDERS, HIKERS, BIKERS, AND GOLFERS.”

Selma Jakobsson / Head of Responsibility & Quality

ADDING FEEL-GOOD TO OUR PRODUCTS

A fan favorite for over a decade, our Frost line of lightweight yet exceptionally warm down jackets hasn’t changed one bit on the outside. But everything under the hood has been updated for the better. We are no longer using fluorocarbons, the shell is now made of recycled polyamide, and all down is RDS certified. In other words, we’ve added a lot of feel-good to this good looking jacket.

STILL WANT A NEW JACKET, DESPITE WHAT YOU’VE JUST LEARNED?

That’s great. But we’ve seen your current one, and it looks fantastic too. People will envy your worn classic as much as that shiny new one. Now, this may sound like badbusiness - but for Peak Performance, it is the only business we’ll subscribe to lookingforward. In our circular approach we will step into the light together with industrypartners and consumers, learn from science and apply to reality.

ResponsibilityResponsibility

LONGEVITY KEEPS THE WORLD COOL

ADDING FEEL-GOOD TO OUR PRODUCTS

STILL WANT A NEW JACKET, DESPITE WHAT YOU’VE JUST LEARNED?

READ MORE ABOUT OUR SUSTAINABILITY PERFORMANCE