Corporate Responsibility - OUR NEVER-ENDING EXPEDITION
We design garments that last. Functional and contemporary pieces in classic cuts that you want to keep close for a long time. We believe in relations that last. Because with long-term partners and friends we build a long-term business. We make resources last. By constantly improving materials, processes and design we create more performance with less impact. We are devoted to make our planet last. The mountains, the streets and the trails is our place for adventures. Yesterday, today and tomorrow. It´s our never-ending expedition.
PRODUCTS THAT LAST
The core of Peak Performance is timeless design sewn in the best materials. Innovation and breaking new grounds is our reason for being. This means it’s not unusual for us to meet a parka from decades ago, or a pair of trousers that has hiked miles and miles all around the globe. It’s always a dear reunion.
To make sure our garments have their natural place in your closet over time, they need the capacity to handle all adventures to come – endure seasons in both weather and fashion, be durable, withstand tear and physical challenges. By looking into every detail, cut, fabric, function and performance – we invent longevity.
Design is not only about timeless looks and function. It’s every bit as much about acknowledging challenges and understanding that the better design – the better the performance. We celebrate resources. We hate waste. That’s why our design process always starts with understanding who, where, how and why.
Exceptional quality in our products means freedom to explore and focus on the things that matters the most. That’s why we work with the best fabric and trim suppliers in the industry. Our standards are among the highest in the business, and yet we’re only a fraction of our competitors size.
Clothes are a part of your history. By taking care of your clothes you reduce environmental impact and increase longevity. That’s why we’re working with Clevercare. Clevercare gives you advice on how to wash and care for your garment in the best way for both the garment and the environment. Read more
Mending and reparation is a tribute to the adventures already made. Maybe you’re starting to experience problems with trims such as zippers. We want longevity for all our products. Therefore we provide access to a Repair Service in all our retail stores as well as at our online consumer service center in Copenhagen. Customers can visit these places if they would like to get help to change and/or repair any of our products, no matter how old your garment is. Contact your nearest store here. Every stitch matters.
When we develop products, samples is a part of the process to achieve maximum performance out of design. Instead of letting the garments go to waste, we give our overstock to organizations such as Human Bridge – an organization that collects and sends clothes, shoes and textiles to people in poverty. Read More
RELATIONS THAT LAST
Even though we like remote adventures, no man is an island. For us, cooperation is fundamental. And we have friends everywhere. Intelligent, brave and fun friends. Just like the best are. Together, we are better.
We work hard to improve the whole supply chain of our business. By creating long and deep relations we ensure that we are working towards achieving meaningful and long-term results.
Our partners are carefully selected with sustainability performance as a major criteria. We believe that by using a partnership approach, we can promote and impact a responsible supply chain through constant dialog. Every year, we conduct workshops together with our suppliers to improve their understanding of sustainability as well as to listen how we can improve our own performance and help them with the challenges that they face.
A successful sustainability work needs strong collaboration. We partner up with the best to be able to influence and have a positive impact on our suppliers. As well, we do work with other brand as well, close communication and sharing is key.
We join forces with:
- Business Social Compliance Initiative (BSCI) – our external partner making sure our suppliers work according to our Code of Conduct. They unite over 1300 companies around one common Code of Conduct and they support us in our efforts towards building an ethical supply chain. Read more
- Sustainable Fashion Academy (SFA) – SFA educates and equips us and other leaders and entrepreneurs in different companies with the knowledge and tools we need to develop and drive sustainable apparel innovations. Read more
- Sustainable Apparel Coalition (SAC) – a trade organization comprised of brands, retailers, manufacturers, government, and non-governmental organizations and academic experts, representing more than a third of the global apparel and footwear market. All participants are working to reduce the environmental and social impacts of apparel and footwear products around the world. Read more
Our customers are not only our biggest inspiration, they are also our most important and challenging stakeholder. Their determination, winning spirit and high demands is something that motivates us to constantly evolve and find new ways and ideas. It’s our goal to make their adventures last. We do so by keeping our ears and eyes open, and continue to innovate, design and manufacture garments that meet their needs and desires.
A PLANET THAT LASTS
A planet more and more affected by climate change, will fundamentally alter the possibilities of new adventures. “We are the first generation to witness climate change. And we’re the last generation to do something about it.” So let’s get busy.
We know we have an impact on climate change – all companies and people have. Not only do we acknowledge our responsibilities – we see it as an opportunity to understand how we can transform and create more long-lasting value.
Our actions in reducing our GHG emissions and continuously monitor where we can increase our environmental performance is our baseline. And one way we do it, is to promote the use of The Higg Index – an indicator-based tool for apparel that enables companies to evaluate material types, products, facilities and processes based on a range of environmental and product design choices. The Higg Index is also a tool for transparency free for anyone to access. Read more
The outdoor industry has a long history of seeing the potential in using different chemicals to enhance the performance of fabrics in terms of water resistance, wind protection etc. But chemicals are also a big problem for biodiversity and nature since many of the substances practically never degenerates and highly affect water and living creatures. How they affect us humans, we yet don’t know.
We see it as our responsibility to take action and carefully monitor and minimize all use of chemicals during production and for our products. For example we have joined Kemikaliegruppen/Swerea – a cooperation to get the latest updates of laws and regulations for chemicals and other environmental related issues. Read more
The welfare of animals
We have a strong belief that all living creatures should be treated with respect and consequently we work to promote animal welfare with regards to any materials derived from animals used in our products. We ensure that materials can be traced to a specific animal and in constant dialogue with our suppliers we ensure that only skins from farm animals such as sheep, cows, goats, rabbits and pigs are used.
We do not accept:
- Down and feathers plucked from live birds.
- Merino wool from sheep where mulesing has been used.
- Materials sourced from animals listed on the CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) or the IUCN (International Union for Conservation of Nature) list of endangered species.
If you want to know more about the initiatives we are taking in terms of CR, you are welcome to contact us at firstname.lastname@example.org